Our CORE™ Innovation Process

Our CORE™ Innovation Process enables customers to co-create new products with us, from clarifying the opportunity through to engineering and launch. This collaborative approach ensures focused development, validated demand, and solutions designed for real-world success.

Our CORE™ Innovation Process

It's in our DNA

C

CLARIFY THE OPPORTUNITY

  1. Define customer challenge
  2. Validate demand
  3. Set commercial targets (price/volume)

O

OUTLINE SOLUTIONS

  1. Generate 2-3 solution concepts
  2. Map feasibility (cost/materials/production)
  3. Select strongest concept

R

RAPID TESTING

  1. Build simple prototype(s)
  2. Test
  3. Capture feedback and usage insight

E

ENGINEER & EXECUTE

  1. Refine for manufacturing and cost
  2. Finalise pricing
  3. Launch