Adventa, formerly known as Innova Mill, was founded in 1983 and is run by brothers Mark (Managing Director) and John (Sales and Marketing Director). Based in Mid-Wales, UK, Adventa has grown and developed into an organization committed to innovation, automation, and quality products that are distributed to customers on every continent of the world! 

To help provide the best possible service, Adventa is always growing and developing, with biweekly product development meetings (totalling an astonishing 480 hours per year), we like to challenge the ‘norm’ to ensure the best products are always available.

Not only have we tackled the global market, but in 2015 we expanded over the pond and set up a warehouse in New Jersey. We are currently expanding our UK Warehouse to accommodate 896 pallets at one time.

As the company grows, so does our client base.

7 Benefits of Using UK Manufacturing Companies

With quality and commitment becoming increasingly important for businesses and consumers, there is a push to use more UK manufacturers. The “Made in the UK” sticker is becoming a major symbol of quality across the world, which is a trend that has our full support.

In this post, Adventa looks at the benefits of using British manufacturers for your products, parts and more. After reading this blog, you should be able to weigh up these benefits against the rationale of why you are using your current supplier.

Top Advantages of UK Manufacturers

There are many advantages of using a manufacturer that are held to high UK standards. Below are

As online shopping becomes increasingly popular, the death knell of the physical retail industry might be expected. However, the industry is tenacious and innovative, and alternative models are being considered and implemented across the globe.

Experiential retail is one of the new forms of retail that has popped up in recent years. But what is it, and what does it offer businesses and consumers? In this post, Adventa explores the concept of experiential retail, how it works, what it costs, and which retailers are doing it well. Keep reading to understand what experiential retail is.

What is Experiential Retail?

Experiential retail, also known as “retailtainment”, is a marketing strategy in which a physical retail store offers its

Pros & Cons of Sourcing Products From China

Updated 17/10/2024

Over the past few decades, China has grown as an economic powerhouse, with many international companies sourcing products from there. However, between the pandemic and rising political tensions, many US companies are cutting ties with China.

Whether you’re an established company or a new entrant to the market, it’s worth considering whether it’s better business to import from China or whether the outsourcing of products has become too much of a hassle. To help you with this, we’ve listed the pros and cons of sourcing products from China.

Cons of Sourcing From China

Proud of Our People #1

Head into the building a little deeper, and you’ll find a very different type of space, one that’s just as creative and innovative but that couldn’t be further from the modern office vibe – this is Kirianna's domain...

The History of the Christmas Bauble

The holiday season is a time when we all look forward to adorning our Christmas trees with the most beautiful and unique ornaments. With a fascinating history and an important and established present, Christmas photo ornaments and decorative baubles are worth getting to know.

What better way to understand their significance than by delving into the history and manufacturing process of the Christmas bauble? From the origins of baubles as simple fruit decorations, to their innovative modern-day variations, this blog will explore the evolution of this cherished holiday tradition.

Cardboard Canvas Guide

Cardboard canvases are low-cost and versatile, suitable for a range of creative mediums. Find out everything you need to know to create with cardboard canvas, as well as why you should stock them. 

What is cardboard canvas, and what are its advantages?

For centuries, canvases have typically been made from fabric stretched over wood panels or bars. However, this traditional stretched canvas has been challenged recently, with many now making them out of different materials, such as cardboard, which is considerably more environmentally friendly than chopping down trees.

Surprisingly, some of the biggest advantages of cardboard vs wood are the cardboard’s superior strength and the tension that can be achieved with the canvas medium – if using the correct material

How to incorporate personalized gifts into your products 

Personalization has seen significant growth in recent years, with research estimating that the personalized gift market in the US alone reached $9.07 billion in 2023. This has been supported by customer research, which shows that consumers are willing to spend more on products that can be personalized.

While many businesses have started to take advantage of this recent trend, some are still struggling to understand personalization, how the process works, and how they can begin to compete with personalization businesses. Here, we answer all these questions.

What is the personalized gift market worth?

Recent research estimated

How to Market to Millennials & Gen Z | Photo Business

Millennials and Gen Z are two of the most lucrative and influenceable customer demographics. These customers are spending more than any other generation, and if you haven’t started marketing to these demographics yet, it is time to start.

Millennials and Gen Z are very photo focussed. The rise of platforms like Instagram, Snapchat and TikTok has made images more important than ever. However, Millennials and Gen Z fall into the category of having hard-copy pictures of their childhood, with very few printed photos of their adult lives.

Now, people are turning more to printed images, which display precious moments. In this post, Adventa looks at how to market to these demographic groups in order to capitalise on the photo-focused generations.

Why Market to Millennials and Gen Z?

Millennials and Gen Z hold greater spending power than any generation before

Advancements in technology have increased the range of photo printing possibilities available to us. When it comes to printing anything, be it special memories, work projects or artwork, it’s crucial to understand the different types of photo printing methods so you can choose the right solution for your needs. In this post, Adventa explores the various types of photo printing, and the options best suited to different applications. 

What Does Photo Printing Mean?

Photo printing involves the process of transferring an image onto different materials, such as paper, canvas and clothing, using specialised printers. This allows an individual to create copies of images and display, preserve and share them with others. 

Types of