How to Create Powerful Signage for Retail Stores & Hospitality Outlets

Are you looking at updating your brands signage in store or perhaps you are looking to upgrade menus and table signage in your restaurant? Well this article will be a handy guide for you to reference in creating effective signage for your premises. 

If you want to operate a successful retail business that attracts customers with compelling signage and drives sales, you need to get noticed… and smart retailers know that starts with compelling signage. Drive footfall and communicate with your customers by following the below simple steps:

#1 Get to the point

Character limitations and time restrictions on social media posts have meant that people’s attention spans have reduced so keep the messaging short and sweet. Less really is more when it comes to signage, all it takes sometimes is a single word or emotion to create the impact your brand requires.

Modern consumers today like a personal touch, so help them visualise themselves using your products and make the message personal - use you and your. 

The right memorable and enticing message can have a positive impact on your brand awareness and can be successful in attracting customers to be loyal and regular visitors but also to the product itself.

FedEx commissioned a survey in 2012 which states that 68% of customers admit to having made purchases of products or services after a sign caught their eye.

So keep it short – for big wins…

#2 Location…Location…

Signage in your brick and mortar business is just as important as your online presence and should not be an afterthought. So just as a location of a digital banner can have a huge impact on click through rates, so can the location of a sign in store.

Initially try to capture the attention of people walking past by attractive outdoor signage, one obvious place which retailers forget are door mats.. create brand awareness and add a personal welcome message to your floor mat, an area which will capture most peoples attention. 

Do you have a large blank wall space in need of decorating? Then make an impact using wall vinyl stickers. The right font, colour and size can make a really impactful message on your space, ideally conveying the messages you want heard about your brand. 

When it comes to the product don’t forget the point of purchase. It’s estimated that around half of all in-store purchases are made impulsively, and many of these are based on the information available to shoppers at the time of purchase.

So try to position eye catching signs at till points or along the queue aisles to create impulse purchases.

#3 Select the appropriate style, to achieve the perfect vibe

The style of the sign can make an enormous impact on how persuasive it is. Have a look closely at which solutions can create the required impact and can complement the colours and textures which are elsewhere in the building to continue your brands identity.

Your customer will quickly scan your signs so it’s important that it is easily readable, ensure you use simple and clean fonts, at appropriate sizes and in relevant colours.

Keep the fonts proportional and simple to make it easy to read and try to break up large amounts of text with bullet points.

Colour choices are also just as important. Backgrounds which are nearly the same colour as the text will be too difficult to read so where possible try to use contrasting colours such as red and white or black and white. It’s important to get a good balance of being aesthetically pleasing to your customers and your brand but to also be readable and clear for busy retail environments.

 #4 Choose the right solution for your signs purpose

There are a wide range of store signage products out there to display your brands messaging and promotional offers in. Think carefully about the vibe you want to create in your store? If you are creating a very modern space then a sleek glass frame will provide a premium feel.

Here are Adventa we offer a range of solutions for signage. Our Vision Wall is an easy to create acrylic wall panel. These frames have no borders and offer a stylish and seamless look.. these are ideal for restaurant signs such as menus and information messages. Easy to assemble and have a wipe clean surface. They are supplied with easy to remove magnets so you can refresh your print as and when needed.

Our range of Glass Mounts are not only stylish but also use thick toughened safety glass which is practically unbreakable and can stand the test of time. It is also aesthetically appealing giving it perceived value and can be used landscape or portrait. 

Summary

So there we have it a quick run through of how to create impactful signage in store. If you can spare the time to really get it right, your sign should be professional and effective and will thus then be profitable for you as well as extending your brands identity and awareness.

Adventa supply globally to over 30 countries and will be able to assist with large global business with multiple international outlets. With warehouses based in the UK and US we can supply you products quickly and efficiently. Our wide range of products are designed and manufactured with signs in mind for retailers and hospitality outlets and are available in wholesale quantities & prices.

For further information please contact us at [email protected] and to see our full range of products click here