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Articles
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October 17, 2024
Pros & Cons of Sourcing Products From China
Updated 17/10/2024
Over the past few decades, China has grown as an economic powerhouse, with many international companies sourcing products from there. However, between the pandemic and rising political tensions, many US companies are cutting ties with China.
Whether you’re an established company or a new entrant to the market, it’s worth considering whether it’s better business to import from China or whether the outsourcing of products has become too much of a hassle. To help you with this, we’ve listed the pros and cons of sourcing products from China.
Cons of Sourcing From China
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October 09, 2024
Proud of Our People #1
Head into the building a little deeper, and you’ll find a very different type of space, one that’s just as creative and innovative but that couldn’t be further from the modern office vibe – this is Kirianna's domain...
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June 13, 2023
The History of the Christmas Bauble
The holiday season is a time when we all look forward to adorning our Christmas trees with the most beautiful and unique ornaments. With a fascinating history and an important and established present, Christmas photo ornaments and decorative baubles are worth getting to know.
What better way to understand their significance than by delving into the history and manufacturing process of the Christmas bauble? From the origins of baubles as simple fruit decorations, to their innovative modern-day variations, this blog will explore the evolution of this cherished holiday tradition.
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March 28, 2023
Cardboard Canvas Guide
Cardboard canvases are low-cost and versatile, suitable for a range of creative mediums. Find out everything you need to know to create with cardboard canvas, as well as why you should stock them.
What is cardboard canvas, and what are its advantages?
For centuries, canvases have typically been made from fabric stretched over wood panels or bars. However, this traditional stretched canvas has been challenged recently, with many now making them out of different materials, such as cardboard, which is considerably more environmentally friendly than chopping down trees.
Surprisingly, some of the biggest advantages of cardboard vs wood are the cardboard’s superior strength and the tension that can be achieved with the canvas medium – if using the correct material
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March 14, 2023
How to incorporate personalized gifts into your products
Personalization has seen significant growth in recent years, with research estimating that the personalized gift market in the US alone reached $9.07 billion in 2023. This has been supported by customer research, which shows that consumers are willing to spend more on products that can be personalized.
While many businesses have started to take advantage of this recent trend, some are still struggling to understand personalization, how the process works, and how they can begin to compete with personalization businesses. Here, we answer all these questions.
What is the personalized gift market worth?
Recent research estimated
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February 13, 2023
The benefits of green manufacturing & green products for our society, economy & environment
In today's world, environmental issues are becoming increasingly prevalent, and it's crucial for businesses to take action. One of the ways to do this is through green manufacturing and green products.
In this blog post, we explore the benefits of green manufacturing, the ways it can be implemented and the potential benefits of green products for both consumers and businesses. Join us as we delve into the world of green manufacturing and products and learn how they can help to create a more sustainable future.
What is green manufacturing?
Green manufacturing is the process of producing goods and products in an environmentally friendly and sustainable manner. This can include using renewable energy sources, reducing waste and emissions, and various other methods. The goal of green manufacturing is to minimise the environmental impact of manufacturing while
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January 04, 2023
Should Your Business Do Valentine’s Day Marketing?
Valentine’s Day is fast approaching, which means that one of the biggest marketing events is too. There can be no doubt about it, the day of love has become a great opportunity to market, sell, and attract new customers.
That being said, is it still as big an opportunity as it was five to ten years ago? And should your business give in to this marketing opportunity, or should you rather continue your successful marketing strategy?
In this blog, Adventa looks at how much Britons spend on Valentine’s and whether it's worth changing your marketing strategy during this period or not. We will also look at Valentine customer activations to try and determine whether you should buy Valentine-specific products to sell to customers.
How Much Do Consumers Spend on Valentine’s?
Valentine’s Day is a big spending holiday all over the world, as the focus is on gifts and
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December 09, 2022
How to Market to Millennials & Gen Z | Photo Business
Millennials and Gen Z are two of the most lucrative and influenceable customer demographics. These customers are spending more than any other generation, and if you haven’t started marketing to these demographics yet, it is time to start.
Millennials and Gen Z are very photo focussed. The rise of platforms like Instagram, Snapchat and TikTok has made images more important than ever. However, Millennials and Gen Z fall into the category of having hard-copy pictures of their childhood, with very few printed photos of their adult lives.
Now, people are turning more to printed images, which display precious moments. In this post, Adventa looks at how to market to these demographic groups in order to capitalise on the photo-focused generations.
Why Market to Millennials and Gen Z?
Millennials and Gen Z hold greater spending power than any generation before
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November 30, 2022
Advancements in technology have increased the range of photo printing possibilities available to us. When it comes to printing anything, be it special memories, work projects or artwork, it’s crucial to understand the different types of photo printing methods so you can choose the right solution for your needs. In this post, Adventa explores the various types of photo printing, and the options best suited to different applications.
What Does Photo Printing Mean?
Photo printing involves the process of transferring an image onto different materials, such as paper, canvas and clothing, using specialised printers. This allows an individual to create copies of images and display, preserve and share them with others.
Types of
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November 30, 2022
What is Lithography & How Does it Work?
Lithography is one of the most well-known, time-honoured methods of printing. Used for a broad range of printing needs, this medium produces clean, interesting prints and is very popular for these reasons, amongst others.
In this post, Adventa defines lithography and how it works. We will also explore the history of lithography and look at alternative printing methods and how they compare to lithographic prints. Keep reading to find out everything you need to know about lithography.
What is Lithography?
Lithography is a method of printing that is ideal for long printing runs. Often used to print packaging, books, posters, magazines and more, this medium is well suited to a wide range of applications.
The word ‘lithography’ is derived from the Greek words lithos, which means ‘stone’ and graphein,