Monthly Archives: January 2023

Should Your Business Do Valentine’s Day Marketing?

Valentine’s Day is fast approaching, which means that one of the biggest marketing events is too. There can be no doubt about it, the day of love has become a great opportunity to market, sell, and attract new customers.

That being said, is it still as big an opportunity as it was five to ten years ago? And should your business give in to this marketing opportunity, or should you rather continue your successful marketing strategy?

In this blog, Adventa looks at how much Britons spend on Valentine’s and whether it's worth changing your marketing strategy during this period or not. We will also look at Valentine customer activations to try and determine whether you should buy Valentine-specific products to sell to customers.

How Much Do Consumers Spend on Valentine’s?

Valentine’s Day is a big spending holiday all over the world, as the focus is on gifts and