How to Market to Millennials & Gen Z | Photo Business

Millennials and Gen Z are two of the most lucrative and influenceable customer demographics. These customers are spending more than any other generation, and if you haven’t started marketing to these demographics yet, it is time to start.

Millennials and Gen Z are very photo focussed. The rise of platforms like Instagram, Snapchat and TikTok has made images more important than ever. However, Millennials and Gen Z fall into the category of having hard-copy pictures of their childhood, with very few printed photos of their adult lives.

Now, people are turning more to printed images, which display precious moments. In this post, Adventa looks at how to market to these demographic groups in order to capitalise on the photo-focused generations.

Why Market to Millennials and Gen Z?

Millennials and Gen Z hold greater spending power than any generation before