As online shopping becomes increasingly popular, the death knell of the physical retail industry might be expected. However, the industry is tenacious and innovative, and alternative models are being considered and implemented across the globe.

Experiential retail is one of the new forms of retail that has popped up in recent years. But what is it, and what does it offer businesses and consumers? In this post, Adventa explores the concept of experiential retail, how it works, what it costs, and which retailers are doing it well. Keep reading to understand what experiential retail is.

What is Experiential Retail?

Experiential retail, also known as “retailtainment”, is a marketing strategy in which a physical retail store offers its

Best Trade Shows for Retailers Around the World

Trade shows are an excellent space to focus on sourcing, networking, lead generating and more. Expos are where industry leaders determine and define trends and professionals learn more about their industry before adding new products to their inventory. With this in mind, Adventa has made the ultimate list of international trade exhibitions that provide retailers with excellent SKU opportunities and much, much more.

20 Best Trade Expos

There are trade exhibitions for just about every industry under the sun, and they’re hosted across the world. This list of trade shows covers many product categories and countries, but only includes the best of the best. For each of these expos, we have listed when and where the upcoming trade fair will take place, how many exhibitors will be present, the main product