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Case Studies
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July 19, 2023
Mixtiles Removable Wall Art | The World’s Easiest Photo Framing
Mixtiles have taken the concept of photo framing to a whole new level, offering a hassle-free and creative way to decorate your walls. With their lightweight design and specialised removable adhesive, Mixtiles allow you to easily reposition them without needing any tools or worry about damaging your walls. Removable wall art is a game-changer.
Gone are the days of making a big decision about selecting the perfect photo or art piece for a room. Mixtiles have revolutionised wall art, turning the process into a fun and spontaneous adventure. Now, you can transform your cherished memories and everyday snapshots into cool wall art or a memory wall without consulting an interior designer. From family gatherings to adorable pet moments and breathtaking vacations, every photo can find its place on your walls.
If you’re curious about removable wall art and what makes this such a popular option in today's market,
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February 13, 2023
Top 10 challenges for personalised gift companies
Personalisation has seen significant growth in recent years, with research estimating that the personalised gift market in the UK alone would reach £1 billion in 2022. This has been supported by customer research, which shows that consumers are willing to spend more on products that can be personalised.
While many businesses have started to take advantage of this recent trend, some businesses are still struggling to understand what personalisation is, how the process works and how they can begin to meet personalisation businesses. Here, we answer all these questions.
What is the personalised gift market worth?
Recent research estimated that the personalised gift market in the UK would reach £1 billion in 2022. While this is yet to be confirmed, the personalisation industry has certainly seen a boom in recent years.
Customer research further supports these sentiments, with data indicating that consumers
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January 04, 2023
Should Your Business Do Valentine’s Day Marketing?
Valentine’s Day is fast approaching, which means that one of the biggest marketing events is too. There can be no doubt about it, the day of love has become a great opportunity to market, sell, and attract new customers.
That being said, is it still as big an opportunity as it was five to ten years ago? And should your business give in to this marketing opportunity, or should you rather continue your successful marketing strategy?
In this blog, Adventa looks at how much Britons spend on Valentine’s and whether it's worth changing your marketing strategy during this period or not. We will also look at Valentine customer activations to try and determine whether you should buy Valentine-specific products to sell to customers.
How Much Do Consumers Spend on Valentine’s?
Valentine’s Day is a big spending holiday all over the world, as the focus is on gifts and
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December 09, 2022
How to Market to Millennials & Gen Z | Photo Business
Millennials and Gen Z are two of the most lucrative and influenceable customer demographics. These customers are spending more than any other generation, and if you haven’t started marketing to these demographics yet, it is time to start.
Millennials and Gen Z are very photo focussed. The rise of platforms like Instagram, Snapchat and TikTok has made images more important than ever. However, Millennials and Gen Z fall into the category of having hard-copy pictures of their childhood, with very few printed photos of their adult lives.
Now, people are turning more to printed images, which display precious moments. In this post, Adventa looks at how to market to these demographic groups in order to capitalise on the photo-focused generations.
Why Market to Millennials and Gen Z?
Millennials and Gen Z hold greater spending power than any generation before
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October 10, 2016
How an iconic licensed product distributor found a better canvas system to suit their needs
Adventa sit down with Trevor George, President of Trevco - US manufacturer & distributor of licensed products, ranging from popular DC comic licenses Batman and Superman right through to iconic Betty Boop.
Trevor & Jim George, CEO of Trevco, first spotted the pioneering QuickPro ArtWrap at a US trade show.
The QuickPro ArtWrap is an innovative canvas system which has been designed with quality in mind, featuring premium gallery wrap thickness and perfectly neat corners. Whilst also not compromising on efficacy, the system is exceptionally easy and quick to use, saving time and making it